Ontario Online Gambling Ad Ban Seeks To Protect Public Health
Legislation in Ontario, Canada, would put public health first by banning online gambling advertisements from dozens of licensed operators.
Ontario’s Bill 107, the Stop Harmful Gambling Advertising Act, 2026, would address online casino and sports betting ads in the province. The bill complements a plan for a national framework to restrict sports betting ads.
“Ontario is the only province in the country that has privatized online gambling. The scale and harm of online gambling advertising is out of control,” said Ontario Liberal MPP Lee Fairclough.
Fairclough warned that online gambling could become a public health crisis.
She and several other policymakers introduced the bill in Ontario’s assembly on April 20.
Why a Ban is Necessary
An online gambling advertising ban might sound extreme. However, public health advocates say it is needed because existing regulation in Ontario is falling short.
Recognizing that youth are particularly vulnerable to gambling, in 2024, the Alcohol and Gaming Commission of Ontario banned online gambling ads that feature athletes and celebrities.
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